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And the ‘Beat’ Goes on for Apple’s Potential Record Breaking Acquisition

News emerged last night that Apple is close to sealing the deal on its largest acquisition in company history. CNBC reports that Apple wants to move forward with a whopping $3.2 billion acquisition of...

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Google Singing a New Tune in Battle with Apple

On Wednesday, Google rolled out its new music streaming subscription service. Hailed as “YouTube Music Key,” the service is a direct challenger to Apple’s Beats music platform, as it delivers streaming...

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Digital Music Downloads Singing the Blues

Over the weekend, freshly published data from Nielsen SoundScan left digital music proponents singing the blues. According to the information presented, 2014 was not a banner year for digital music....

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Apple’s Next Venture Won’t Be Music to the Ears of Spotify, Pandora

If sources at the Wall Street Journal are correct, Apple will be singing a sweet tune on stage next week for the start of its annual developer conference. We’re told that the WWDC 2015 keynote will...

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Music at the Core of Apple’s WWDC 2015 Keynote

Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s kick-off to WWDC 2015 was the announcement of Apple...

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Spotify Backers Not Sweating Apple Music

Apple may have impressed the world on Monday with its unveiling of a new streaming music service but Spotify and its backers aren’t backing down. According to the Wall Street Journal, Spotify just...

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Music Streaming Giant Goes Programmatic

Pandora, the juggernaut Internet radio service, says its display inventory is now available for programmatic buying across smartphones and tablets. Confirmed this week, Pandora says its new...

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Google Playing a Sweet Tune As Major Competition Looms Large

In one week’s time, Apple Music will be up and streaming. But Google isn’t standing by and letting Apple enter the streaming music market without as much formidable competition as possible. This week,...

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Pandora Pushes Forward with Innovative Native Mobile Ad Effort

Earlier this week, MMW was briefed by the team at Pandora about their new visual ad experience – a series of native, mobile ad formats that make rich media, video, and display ads more impactful and...

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Pandora Changes Its Tune: Music Platform Makes Some Major Changes

Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting brands sponsor playbacks and skips, as...

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